Reda Maouhoub · Paris
Then I build the marketing behind them.
Part-time CMO at Scabera · Growth Marketing & Marketing Operations at MEDIAGENIX · Co-founder of BraveGroupe
Selected work · Scabera
Enterprise AI platform in pilot · Part-time CMOScabera is developing an enterprise AI platform for private access to internal knowledge and citation-backed outputs. It is in pilot phase.
As part-time CMO, I manage positioning and go-to-market priorities. I also manage practical AI and RAG workflows during the pilot and shape the commercial conversation around enterprise knowledge access, data sovereignty and business applications across departments.
The work is about making a technical capability specific enough to discuss: what the platform is for, which priorities deserve attention and how its premise carries into different departmental settings. The product story stays close to private access and answers with sources while the commercial direction takes shape.
Selected work · MEDIAGENIX
B2B media technologyI work across campaigns, web, automation, paid acquisition, Sales enablement and measurement. I built an account-intelligence model covering 1,000+ companies and produced a focused priority-account list for Sales.
Alongside that, I led end-to-end digital campaigns for major international B2B events across paid media, landing pages, email, creative, account targeting and Sales materials.
I built reusable campaign templates, lifecycle email, tracking, release communications, quality-control processes and account-research workflows. I also used GA4 reporting, paid-media audits and attribution analysis to identify CRM and lead-management gaps that can make ROI hard to read.
Selected work · BraveGroupe
Digital marketing agency · Co-founder and Head of MarketingI co-founded BraveGroupe, a digital agency working with B2B and B2C clients. I set campaign direction, translated it into content briefs and publishing calendars, and coordinated freelance contributors across websites, social and email.
I carried campaigns through performance tracking and ROI optimisation. That experience still shapes how I work: a strategy has to survive the calendar, the handoff and the measurement once other people are producing the work.
Full case studyMEDIAGENIX · AI content operations pilot
I led an AI content-operations RAG pilot designed to turn product knowledge into marketing content that could be checked against its sources.
My role covered use-case design, business requirements, technical coordination and stakeholder beta testing.
Intended output: source-backed marketing content.
Writing
What if the gap isn’t opportunity? I write to test the story behind the metric, the tool or the strategy: what the evidence shows, what it leaves out, and what a team should do next.
LinkedIn note
Quiet early results can tempt a team to reset its positioning before it has learned enough. The judgement is knowing whether an iteration improves the strategy or erases its learning.
Article · 9 March 2026
A capability chart can make unused potential look like a waiting market. My question is what the chart leaves out: feedback, trust, relationships and the work of making value legible.
LinkedIn note
AI can compress time on one task while adding decisions and coordination around it.
How I choose where AI belongs
Before choosing a tool, I ask four questions.
Experience
Based in Paris · Working in English and French
I like marketing when it’s honest: you try something, you measure it, you learn, and you build a system that keeps working.Message me on LinkedIn