About Reda Maouhoub
I like marketing when it’s honest.
You try something, measure it, learn, and build a system that keeps working.
Marketing that can handle the work after the idea.
I work where a technical product has to become a clear commercial choice: deciding what it should mean to a market, giving Sales and marketing a usable focus, and building the pages, campaigns, workflows and reporting needed to put it into practice.
Current work
MEDIAGENIX · Apr 2026—present
Growth Marketing & Marketing Operations across campaigns, website and conversion work, automation, paid acquisition, Sales enablement and measurement. I built an account-intelligence model covering 1,000+ companies and a priority-account list for Sales.
Scabera · Nov 2025—present
Part-time CMO for an enterprise AI platform in pilot: positioning, go-to-market priorities and practical AI/RAG workflows around private knowledge access, citation-backed outputs and data control.
Earlier work
At Scal-e, I ran inbound programmes across SEO, LinkedIn Campaign Manager, Google Ads, webinars and email; built web and SEO assets, premium content and case studies; and implemented automation for internal processes, documentation and prospecting. At BraveGroupe, I co-founded a digital marketing agency, set campaign direction for B2B and B2C work, and coordinated briefs, calendars and freelance contributors. At OVHai, I worked on the customer journey for a B2C AI platform, from demo and testing to online subscription, alongside website, campaign and user-communication work.
I’m based in Paris and work in English and French. My education includes an MSc in Digital Marketing & E-Business from INSEEC, a Master in International Management with a Digital Project Management track from AEI UPEC, and a Bachelor in International Management from IAE Paris.
Experience
A career across strategy and delivery.
- MEDIAGENIXGrowth Marketing & Marketing Operations
- Led an AI content-operations pilot: defined use cases and business requirements, coordinated technical work, and organised stakeholder beta testing.
- Lead digital campaigns for international B2B events across paid media, landing pages, email, creative, account targeting and Sales materials.
- Built an account-intelligence model covering 1,000+ companies and a priority-account list for Sales.
- Build reusable campaign templates, lifecycle email, tracking, launch QA and quality-control processes; use reporting and audits to identify CRM and lead-management gaps.
- ScaberaPart-time CMO
- Set positioning and go-to-market priorities for an enterprise AI platform in pilot.
- Shape the commercial framing around private knowledge access, citation-backed outputs, data sovereignty and applications across departments.
- Manage practical AI and RAG workflows during the pilot.
- Scal-eGrowth Hacker
- Ran inbound programmes across SEO, LinkedIn Campaign Manager, Google Ads, webinars and email.
- Built web and SEO assets, premium content and case studies; coordinated website updates with external agencies.
- Implemented n8n, Make and Zapier automation, plus ChatGPT API and Claude agents for internal processes, documentation and prospecting.
- BraveGroupeCo‑founder, Head of Marketing
- Set campaign direction for B2B and B2C clients across SEO, SEM, paid media and social.
- Turned direction into content briefs and publishing calendars.
- Coordinated freelancers across websites, social and email; tracked performance and refined campaigns.
- OVHaiDigital Marketing Project Manager
- Managed the customer journey for a B2C AI platform, from demo and testing to online subscription.
- Worked on website and CTA updates alongside digital campaigns.
- Used Brevo segmentation, A/B testing and nurturing to organise user communications.
Based in Paris · Working in English and French