MEDIAGENIX · April 2026–present

Connecting commercial focus to the system that lets a team act on it.

At MEDIAGENIX, I work across campaigns, website and conversion operations, marketing automation, paid acquisition, Sales enablement and measurement. The remit is practical: make the handoffs between these parts usable and observable.

Situation

Campaign activity needs operating detail around it.

A campaign, a landing page, a workflow and a Sales conversation are separate activities until their context survives the handoff. I work on the operating layer around that connection: pages, forms, calls to action, product content, workflows and launch QA in HubSpot, HubL and WordPress, alongside campaign and Sales-enablement work.

For international B2B event campaigns, my delivery spans paid media, landing pages, email, creative, account targeting and Sales enablement. I also build reusable campaign templates, lifecycle email, tracking, release communications and quality-control processes.

My ownership

Campaign delivery, conversion operations, reusable infrastructure and diagnosis.

I lead end-to-end digital campaign delivery and work across the website, automation and Sales-enablement layers. GA4 reporting, paid-media audits and attribution analysis help me identify CRM and lead-management gaps that can make ROI difficult to read.

Decision

Connect focus, activation, handoff and observation.

I treat the campaign system as a chain: account context informs activation; web and automation carry it; Sales receives a usable handoff; reporting and audits reveal what needs attention next.

Documented outputs

Work a team can pick up and use.

I built campaign kits, lifecycle email, tracking, release communications, quality checks, account-research workflows and a focused priority-account list for Sales.

Account intelligence

Turning 1,000+ companies into a focused Sales starting point.

I built an account-intelligence model across 1,000+ companies and produced a focused priority-account list for Sales.

The scoring criteria, source inputs and downstream result are not public.

The B2B operating loop

FocusAccounts and campaign context
ActivationPaid media, pages, email and creative
HandoffSales enablement and campaign materials
ObservationTracking, GA4, audits and attribution analysis

The loop explains the operating relationship across the remit. It is not a claim of completed attribution or improved ROI.

AI content operations

Taking a source-backed content use case through a pilot.

I led an AI content-operations/RAG pilot designed to turn product knowledge into source-backed marketing content, covering use-case design, business requirements, technical coordination and stakeholder beta testing.

This work covers pilot scope and intended source-backed content, not production deployment or a measured business outcome.

Limits

Operations ownership is not evidence of commercial lift.

I do not publish conversion, pipeline, revenue, campaign ROI, lead quality, adoption, time saved or CRM-implementation results here. The case is about building a system that helps the next decision.

Questions

B2B marketing operations at MEDIAGENIX.

What parts of the operating system did you work across?

Campaigns, website and conversion operations, marketing automation, paid acquisition, Sales enablement and measurement, including reusable campaign and quality-control infrastructure.

Did you lead international B2B event campaigns?

Yes. The documented remit includes end-to-end digital delivery across paid media, landing pages, email, creative, account targeting and Sales enablement.

What did the source-backed AI pilot involve?

It covered use-case design, business requirements, technical coordination and stakeholder beta testing for intended source-backed marketing content. This page does not claim a production deployment or outcome.

Does the measurement work prove ROI improvement?

No. The evidence supports GA4 reporting, paid-media audits and attribution analysis used to identify CRM and lead-management gaps, not a measured improvement.