If your strategy changes every week, you’re resetting learning.

If you keep pivoting, it’s not strategy. It’s discomfort avoidance. B2B growth has an ugly early phase where nothing talks back: No reach. No rankings. No MQLs. Most teams interpret that silence as a signal to change everything. But silence isn’t failure. It’s the cost of learning. So they chase relief: New positioning. New tool. New “AI workflow.” New playbook. They call it iteration. It’s not iteration. It’s escape. If your strategy changes every week, you’re resetting learning.