Reda Maouhoub
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Selected work

I turn commercial direction into work people can use.

These cases show how I connect market choices to campaigns, systems, Sales conversations and practical AI work.

How I work

Make the next move clear.

  1. FocusName the audience, use case or commercial choice.
  2. BuildCreate the pages, campaigns, systems and materials that carry it.
  3. ConnectGive the people doing the work a useful handoff and feedback path.

Case studies

Three ways I have put that into practice.

ScaberaEnterprise AI go-to-marketPositioning and practical AI/RAG workflows during a pilot.MEDIAGENIXB2B marketing operationsCampaign systems, web, automation, Sales enablement, measurement and account intelligence.BraveGroupeMarketing campaign deliveryDirection, briefs, calendars, coordination and tracking.

Capability

The operating choices behind the work.

Expertise explains the decisions I make across positioning, AI go-to-market and marketing operations.

Perspective

Questions worth working through.

Insights develops the questions behind these cases: how to choose an AI use case, focus account work or keep a campaign system observable.