BraveGroupe · September 2022–December 2023
Turning campaign direction into work other people could deliver.
I co-founded BraveGroupe, a digital marketing agency serving B2B and B2C clients. As Head of Marketing, I set campaign direction and carried it into briefs, calendars, contributor coordination and channel delivery.
Situation
A campaign only becomes real when its contributors share the same direction.
The agency worked across SEO, SEM, paid media and social campaigns. My concern was practical: a direction had to be clear enough for a client, specific enough for a freelancer and usable across website, social and email.
The work included deciding what needed to be made, when it would be published and how each channel would remain connected to the campaign rather than become an isolated task list.
Decision
Make the campaign a shared production rhythm.
I used briefs and calendars to give contributors a visible sequence from direction to publication, while keeping web, social and email tied to the same commercial purpose.
Documented output
A coordinated campaign delivery system.
I set briefs and calendars, coordinated freelance contributors, delivered across channels and tracked the work. I have not published client names, campaign budgets or quantified results.
- DirectionClarify the campaign purpose
- BriefTranslate it into usable assignments
- CalendarCoordinate timing across the work
- ChannelsCarry it through web, social and email
- TrackingReturn observations to the plan
The diagram shows the coordination pattern I owned. It does not claim a specific campaign outcome.
Constraints and limits
The publishable record is about the operating work, not client performance.
BraveGroupe’s client names, budgets, contributor numbers and campaign results are not documented for publication. The evidence is strongest where it shows the founder-level coordination: direction becoming a sequence that other people can understand and deliver.