BraveGroupe
Digital marketing agency · Co-founder and Head of MarketingTurning campaign direction into a working rhythm.
I co-founded BraveGroupe, a digital agency working with B2B and B2C clients. I set campaign direction, translated it into content briefs and publishing calendars, and coordinated freelance contributors across websites, social and email.
The agency worked across SEO, SEM, paid media and social campaigns. I carried campaigns through performance tracking and ROI optimisation. The coordination was the work: briefs had to meet the calendar, contributors had to see how their part fitted with the rest, and web, social and email had to stay connected to the campaign.
Building an agency meant making decisions before every variable was known. The work had to be clear enough for a client, specific enough for a freelancer and practical enough to reach publication.
What I owned
My responsibility covered direction, briefs, calendars, freelance coordination, channel delivery and the measurement that returned to the plan.
- Campaign direction
- Briefs & calendars
- Freelance coordination
- Web, social & email
- Tracking