Insights
Writing about marketing judgement, growth systems and practical AI work.
Articles and notes are reproduced from Reda’s original LinkedIn writing. Each page links to its original post.
Article · March 9, 2026
What if the gap isn’t opportunity? A capability chart can make unused potential look like a waiting market. The article asks what it leaves out: feedback, trust, relationships and the work of making value legible.
View original on LinkedInArticle · September 9, 2026
An original September 2026 article about research confidentiality, attribution and control, with a later OpenAI correction placed alongside it.
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A four-question filter for deciding whether an AI tool improves a real outcome in a real workflow, with human verification where it matters.
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A note on why intentional AI can shorten time to output while messy adoption adds decisions and coordination.
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Quiet early results can tempt a team to reset its positioning before it has learned enough. The judgement is knowing whether an iteration improves the strategy or erases its learning.
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What you give an agent to work with matters as much as how much it can hold.
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A note on matching a model, context and review to a specific job rather than choosing a favourite AI brand.
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