Reda Maouhoub
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Recruiter brief

Experience across the decision, the handoff and the operating detail.

I work where technical products need a clear market position and marketing needs a system that can carry it into campaigns, Sales conversations and learning.

Based in Paris · Working in English and French · View LinkedIn

Chronology

Five roles, one through-line: make commercial work usable.

  1. MEDIAGENIX Growth Marketing & Marketing Operations

    Connect campaigns, website and conversion work, marketing automation, paid acquisition, Sales enablement and measurement for a B2B media-technology company.

    • Led digital campaign delivery for international B2B events across paid media, landing pages, email, creative, account targeting and Sales enablement.
    • Built an account-intelligence model covering 1,000+ companies and a focused priority-account list for Sales.
    • Built reusable campaign, lifecycle, tracking, release and quality-control infrastructure; used reporting and audits to identify CRM and lead-management gaps.

  2. Scabera Part-time CMO

    Manage positioning and go-to-market priorities for an enterprise AI platform in pilot, focused on private access to internal knowledge and citation-backed outputs.

    • Shape commercial positioning around enterprise knowledge access, data sovereignty and departmental applications.
    • Manage practical AI and RAG workflows during the pilot.

  3. Scal-e Growth Hacker

    Ran inbound programmes across SEO, LinkedIn Campaign Manager, Google Ads, webinars and email; built web and content assets and coordinated website updates.

    • Implemented n8n, Make and Zapier automation, plus ChatGPT API and Claude agents for internal processes, documentation and prospecting.

  4. BraveGroupe Co‑founder and Head of Marketing

    Set campaign direction for B2B and B2C clients across SEO, SEM, paid media and social campaigns.

    • Turned direction into content briefs and publishing calendars; coordinated freelancers across websites, social and email; tracked performance and refined campaigns.

  5. OVHai Digital Marketing Project Manager

    Managed the customer journey for a B2C AI platform, from demo and testing to online subscription, alongside website, campaign and user-communication work.

    • Worked on website and CTA updates, Brevo segmentation, A/B testing and nurturing.

Operating capabilities

The work I return to across different contexts.

Public writing

Three published notes on AI and marketing judgement.

Further context

Profile and evidence.

For a concise background, education and current remit, visit About Reda. For documented examples, visit Work.

Questions employers ask

Experience, in practical terms.

What kind of role does this experience support?

Senior hands-on marketing and go-to-market work where positioning, campaign delivery, operations and practical AI adoption need to meet. The record supports ownership of those areas, not a claim of P&L or people-management scope.

What is the leadership scope at Scabera?

As part-time CMO during a pilot phase, I manage positioning, go-to-market priorities and practical AI/RAG workflows. The work is commercial direction before a mature product story, not a claimed launch or customer outcome.

What is the strongest documented scale marker?

The MEDIAGENIX account-intelligence model covered 1,000+ companies and produced a focused priority-account list for Sales. No performance or revenue result is asserted from that output.

Which languages do you work in?

I work in English and French and am based in Paris.